Talent Marketing

Hiring with purpose. Growing with strategy.

 
 

Attracting top talent takes more than a job posting - it takes an intentional experience. Slane Co. refines every candidate touchpoint, from your website and application to hiring events and campaigns, ensuring your brand consistently connects with the right people.

 
 

Recruitment Marketing Strategy

Slane Co. partners closely with your Recruitment and Marketing teams to create a unified, high-impact presence that attracts the right talent.

Services may include:

  • Job description refinement

  • Employee spotlight stories

  • Career page optimization

  • Candidate communications and lead management

  • Hiring event strategy and materials

  • Internal communications support for recruiting initiatives 

  • Referral program messaging and visuals

  • Offer acceptance campaigns

 
 
 

Digital Experience Framework

Your online presence should tell the story of who you are — clearly, consistently, and beautifully. Slane Co. collaborates with your marketing team to refresh and align every digital touchpoint a candidate encounters.

Services may include:

  • LinkedIn company page optimization

  • “We’re hiring” campaign graphics and captions

  • Leadership and new hire announcements

  • Recruiting campaign calendar

  • Photography and visual storytelling direction

 

Candidate Experience Strategy

Slane Co. partners with your HR and leadership teams to ensure every candidate interaction reflects your culture, brand, and values.

Services may include:

  • Welcome and onboarding communications

  • Interview process guides and templates

  • Candidate experience audit and recommendations

  • Offer letter and rejection email communication templates

  • “What to Expect” interview prep guides for candidates

  • Candidate follow-up cadence and touchpoint mapping

  • Internal hiring manager training deck

 
 
 

À la Carte Services

For teams who want flexible, ongoing support, or don’t know where to start, our à la carte services meet you right where you are. Slane Co. offers tailored project-based options including:

  • Monthly content retainers

  • Quarterly brand refresh or campaign planning sessions

  • Executive branding and LinkedIn optimization

 
 
 

We don’t just help you reach candidates; we help shape how they perceive and connect with your company. Backed by research, creative strategy, and ongoing analytics, Slane Co. ensures your talent marketing captures attention while building lasting alignment between your brand and the people you want to hire.

 
 
 
 

OUR PROCESS

Every project begins with understanding your hiring goals, talent challenges, and brand story. We dig into the details—audience, messaging, channels, and metrics for success. From there, we design a custom strategy and timeline. Slane Co. then partners with your HR and Marketing teams for execution, ensuring every initiative is aligned, consistent, and impactful. From creative campaigns to strategic distribution, we deliver with precision, driving awareness and engagement that help you attract and retain the right talent.

LET'S TALK

 FAQs

 

  • Talent marketing is about telling your story in a way that attracts, engages, and retains the right people. It blends strategy, creativity, and brand to showcase what makes your organization a place where top talent wants to be. Sometimes that means refining your candidate journey from start to finish, or reimagining the imagery, copy, and campaigns that bring your hiring story to life.

  • We partner with organizations on a wide range of talent marketing initiatives — from employer brand campaigns and recruitment strategies to career site content, candidate communications, and social storytelling. Every project is designed to highlight your culture in a way that resonates with the right talent.

    When roles are especially challenging to fill, Slane Co. brings a creative edge. We design inventive campaigns that energize your team, spark curiosity, and build momentum around even the toughest searches.

  • We fuse marketing creativity with deep recruiting expertise. The result? Work that not only looks and sounds compelling but also drives measurable impact — from stronger pipelines to better candidate engagement.

  • Timelines vary by scope and complexity. Some projects can be turned around quickly, while others take more time to build out. We’ll set clear expectations up front and deliver with precision so your hiring goals stay on track.

  • Success is defined by more than just application numbers. At Slane Co., we track impact through metrics like candidate quality, engagement, and improved candidate experience, while also monitoring longer-term outcomes such as strengthened brand awareness and hiring efficiency.

  • Absolutely. In fact, Slane Co. often bridges the gap between HR and marketing, helping these teams align on messaging, process, and strategy. By serving as a connector, we ensure your employer brand is both authentic and consistent—inside and outside your organization.

  • Pricing is tailored to the scope and complexity of each project. Before we begin, Slane Co. provides a clear and customized proposal so you know exactly what to expect — no surprises, just a partnership built on transparency.

 
 

CONTACT

Let’s Build your talent strategy

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